Sunday, January 28, 2007

Wasn't me.

Thursday, January 25, 2007

The more I think about it -

Segment is a dirty word.

Its definition is to DIVIDE A WHOLE.

That sounds downright un-American to me. Anybody remember a little dity called the Pledge of Allegience? Vaugely, oh, well let me refresh your memory.

United we stand, divided we fall.

Maybe its about time that we find a better way to look at the market than by "segmenting" it. And, what about the word market...OH NO YOU DIDN'T GO THERE.

I feel dirty.

mmmm, Axe... It's how dirty boys get clean, you know?

Wednesday, January 24, 2007

Seth Godin on Creativity

"99% of the time, in my experience, the hard part about creativity isn't coming up with something no one has ever thought of before. The hard part is actually executing the thing you've thought of."

"The devil doesn't need an advocate. The brave need supporters, not critics."

The brave need supporters, not critics.

The brave need supporters, not critics.

The brave need supporters, not critics.

The brave need supporters, not critics.

The brave need supporters, not critics.

The brave need supporters, not critics.

The brave need supporters, not critics.

Dream it you F*ckin' Dreamers!

"If you don't have a dream, then how you gonna make a dream come true?"

Tuesday, January 23, 2007

So, I was thinking about Jews -

and blogging.

Strangely enough the two have something in common you may not have ever thought about. Stay with me.

So, a blog, nowadays, is basically a glorified diary. I can attest to this because a whole 2 people read this (including myself). But, blogs are supposed to be a tool for "change agents," or so I'm told. And yet, 11 million + blogs later - have any actually changed the world?

Now, you think they would have a better chance than a diary. A diary that has the reach of you and maybe your mother and nosy housekeeper. That, while a blog has the capabilities to reach millions, possibly billions of people. But how many actually do.

Now, there is an exceptionally famous diary made by an exceptionally famous Jewish girl. You may have heard of her; her name is Anne Frank and quite arguably she and her diary changed the world.

I'm not sure where this all is going, it is seeming to culminate in 3 thoughts:

1. Maybe you've got to be against all odds to have a shot in hell at true greatness
2. The blog phenomenom, like many advertising (or message) mediums is already being exausted and needs an advolution
3. Who did Miss Frank's publicity?

Immmmmm sleepy. peace.

Sunday, January 21, 2007


I saw this drawing today by Hugh McCleod who is an advertising philisophical mastermind often finding his way onto this page of mine. Now that is neither here nor there, but the picture does intruige me. Most relationships I have and that people have with me function under this LOVE/HATE model.

This has been my theory for many a year now and it is always only strengthed:

Hate is not the opposite of love. Indifference is the opposite of love. If you love what you do, GREAT. If you hate what you do, as Honda would advise, "Hate somethin, change somethin". But, if you are indifferent to what you do (or who you do, HEYO) immediately stop doing it and go find something that inspires love and inspires hate. Love is a wonderful thing, but a little bit of hate never hurt anybody. WHAT??????? Controversy here I come! But here's the deal: Evolution is a change that has reacted to a deficient sameness; Revolution is an active change that is reacting to hate; and, Advolution is a change that reacts to both.

Love = Life
Hate = Change
Indifference = Dealth

From an Actress to an Advertiser

To name a few: Robert De Niro, Marlon Brando, Al Pacino, Jim Kerry, Val Kimer.

What do all of these people have in common?

They are all known for using the method acting technique in order to prepare for their most challenging roles. This technique is notorious for being the most difficult way to approach becoming another person on the screen. But, when method acting is successful, it is often acclaimed for producing the most realistic portrayals on the big screen.

Am I a method advertiser? I believe I may be. I partake in "total immersion" advertising quite like I would create a character in theatre by "becoming" that character. This takes a singularly focused mind and the ability to drown out your own thoughts and think only as the character, see the world only as the character and experience as the character would without bouncing back to your own opinions.

Total immersion advertising works the same way except you must be two "characters" at once: the consumer and the brand.

If you think like your brand, you will KNOW like your brand. If you experience like your audience, you will FEEL like your audience.

as we say in Method Acting:

"We are what we do, not what we say."

Tuesday, January 16, 2007

If you believe in somebody...

Tell them that you believe in them.

Then, tell them why.

If you believe a person is truly great or special do not hesitate for a moment in telling them why they are great. Too many people let their dreams wither under the BUT THIS/BUT THAT conundrum.

It takes almost no energy at all but could change the world, or at least A world.

Do it.

Friday, January 12, 2007

The Devil Made Me Do It.

I made this picture because I'm not ready to talk about what I want to talk about.

But I am ready to threaten you. Lovingly. Of course.


Be Innovative of DIE.


Monday, January 08, 2007

Pour some out...

For our homies from 1790 when "Unregulated Creativity" was the word, bird.

That is exactly how it should be. Initial creativity should have no regulations. It should not have to perform, initially, in any conventional concept of time, space or money.

Just thinkin.

what's the most basic, most complex, most desired most despised emotion or state of being?

What is the driving factor of life?

What motivates or initiates, rather, a dream?

Three Questions. One answer. Can you guess?

Friday, January 05, 2007

We need to talk.

Is telling someone something communication? It half is.

Communication is defined as the exchange of thoughts, messages, or information. According to this definition, neither television, radio or print can be considered communication mediums. In contrast, the internet enables millions of conversations amongst countless participants from every corner of the globe. Is the internet the first true form of mass communication?

Wednesday, January 03, 2007

Watch This

Watch this presentation by Lawrence Lessig.


Here is the deal:

In order to let culture grow, we need to have the guts to let go of the past.

At the same time, we try and hold on to the past.

We conservatively clutch the now, at the detriment of the future.

Let go.