Sunday, January 21, 2007

From an Actress to an Advertiser

To name a few: Robert De Niro, Marlon Brando, Al Pacino, Jim Kerry, Val Kimer.

What do all of these people have in common?

They are all known for using the method acting technique in order to prepare for their most challenging roles. This technique is notorious for being the most difficult way to approach becoming another person on the screen. But, when method acting is successful, it is often acclaimed for producing the most realistic portrayals on the big screen.

Am I a method advertiser? I believe I may be. I partake in "total immersion" advertising quite like I would create a character in theatre by "becoming" that character. This takes a singularly focused mind and the ability to drown out your own thoughts and think only as the character, see the world only as the character and experience as the character would without bouncing back to your own opinions.

Total immersion advertising works the same way except you must be two "characters" at once: the consumer and the brand.

If you think like your brand, you will KNOW like your brand. If you experience like your audience, you will FEEL like your audience.

as we say in Method Acting:

"We are what we do, not what we say."


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