Model For The Successful Modern Brand: Britney Spears
In the ninties there was no one easier to hate than Britney. Her bubblegum pop and obvious lack of talent was... obvious. She was a record company creation- a lowest common denominator hit factory. And the hits came.
Do I need to go on? We were all there.
I was among the most adamant of her critics.
Then something happened. She began this downward spiral. Suddenly, we all realized that cute accent wasn't all she brought with her from the trailer - it was ugly. It was fantastic. We all watched even closer.
It got uglier.
Do I need to go on? We were all there.
Then she surprised us all; she released a great product- Blackout.
She did not try to tell us she changed; she did not beg the photogs to leave her alone; she did not even ask us to forgive her.
She shoved her "personality" in our face.
And we loved it. I love it.
In fact, I am listing to her now - and I KNOW her.
Why?
Do I need to go on? We were all there.
I was among the most adamant of her critics.
Then something happened. She began this downward spiral. Suddenly, we all realized that cute accent wasn't all she brought with her from the trailer - it was ugly. It was fantastic. We all watched even closer.
It got uglier.
Do I need to go on? We were all there.
Then she surprised us all; she released a great product- Blackout.
She did not try to tell us she changed; she did not beg the photogs to leave her alone; she did not even ask us to forgive her.
She shoved her "personality" in our face.
And we loved it. I love it.
In fact, I am listing to her now - and I KNOW her.
Why?
posted by -En at 7:51 PM
1 Comments:
Interesting write up, partner.
What is the most significant to me in this, albeit embarrassing, story is that I find myself actually intelectualizing the situation.
Is Spears REALLY "crazy" or is she brilliant, weaving a pr campaign of constant attention that has created a captive, hungry audience.
Maybe she realized that her jig is up -- she's a no talent, man-made commodity that was found out. So, did she in fact innovate and create a new product to sell. Essentially: crazy?
who knows.
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