Thursday, February 07, 2008

So Crazy It Just Might Work

I've been mulling over this wacky advolutionary idea for a while now. It's absolutely insane and would not, could not work. But, maybe it could.

Advertising agencies are notorious for having their love / hate relationship with their clients: "Yes, they feed me, but they also turn my soul black and my heart to stone."

Well. WHAT IF... there was a "dream team" of advertising geniuses that happened to assemble themselves together without ego or obstacle? And, WHAT IF, they did something that no agency has done before?

This agency is called Me and the Wildcard.

Me and the Wildcard is an agency that has something every client would clammor for -- but it comes at a price. A wild price.

In order to get the dream team working for your brand, a client would have to agree to the "wildcard clause", being that they could be dense A-holes about most everything except 10% of everything. Yes, 10% of any advertising initiative would be dedicated to the Wildcard. The Wildcard would be one of those ideas that are created that are absolutely brilliant, but a little scary, too. You know, the ideas that the client "appreciates" but kindly abstains from. They are the ideas that would change things.

The Wildcard could be a fun and interactive way to "pump" your client up, too. The Agency could set it up game-show style: door #1, 2, and 3.

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Anonymous Anonymous said...

Crazy? Try brilliant. Then try it with both, brilliantly crazy. Now... backwards: crazily brilliant. It sends chills down the spine doesn't it? Thats how you know its good.

8:53 PM  
Anonymous Anonymous said...

lets take that below comment a step further - Brilliantly Crazy.

2:58 PM  

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