Love.

As my other half posted about the do more manifesto, I think I should talk about the one word manifesto, LOVE.

Everything you do, make or create should be some MANIFESTATION of love. The greatest brands in the world exist and continue existing because of love. Maybe their creators know this, maybe they don't, but what is unquestionable is that if you were to ask one of these creators whether or not they love what they have created they will tell you yes.

Love what you do. If you don't love what you do, stop doing it. No, I am not saying quit the thing, but rather I'm saying change the thing. Don't be content with being content. Be impassioned about something, and if your not make it something you are impassioned about.

This is how evolution happens. This is why things become new and improved. This is why brands get competition.

Love is a gift. Love is a privilege.

If you have the privilege of being in love with something then for God Sakes LOVE IT. Love it like there is no tomorrow. Refuse to let it go, refuse to let it die. Care about it. Treat it with respect. Buy pretty things for it.

If we are advertisers than our thing is brands. Fall in love with your brand and let your advertisements be manifestations of this love and you will have great advertisements.

Have you told your brand "I love you" today?

Love Love Love Love Love Love Love Love Love Love.