Agencies Agree, Defiance Rules, and rules are for Assholes.

I am researching around trying to prove that rules are for assholes* and that those who make truly great, core shaking advertising are not into following the rules. It just ain't their bag, babe.

I <3 London. Progressive is the name of the game across the pond. So, I took a looksie at a great advertiser's website: TBWA/London and this is what they have to say of their approach to great advertising:





hmm... Disruptive, Defiant and Refreshing, sounds like a couple of words that have been used to describe a certain someone we all know and love, or hate, or hate to love. (me)