Wednesday, February 22, 2006

Advice to Young Planners

Advice to young planners
1) See the world differently to everyone else
2) Try to be interesting first and right second
3) Read weird shit it always come in handy
4) Speak in analogies – the more bizarre the better
5) Even if the thinking that you are forced to go with isn’t the most inspiring always know you had a better strategy up your sleeve
6) Think about brands and categories you don’t work on – develop latent strategies for these – it is good practice and they may be useful at some point
7) Think and communicate clearly always – radical doesn’t mean complicated

Reading this was like reading a life confirmation specified to me. Its okay to pretend that you are from another planet, make-up stuff to sound cooler, memorize and quote "weird shit", speak in analogies much like Ricky Martin and Carson Daley concieved a love child through immaculate conception and named it Fakar then went on to create a family band and tour the UK, be freakishly obsessed with advertising and brands, come up with strategies in your sleep, and speak to people like they are little children.


Blogger Evan said...

You would love this:

Download The Hughtrain

-Merit can be bought. Passion canʼt.
The only people who can change the world are people who want to. And not everybody does.

-Live like you know the difference between remarkable and unremarkable, like it matters to you.

-It's Fear. Also commonly known as “practicality.” Itʼs a competitive world out there, so to
minimize risk and avoid conflict with their paymasters, they pre-emptively rid their work
of any human quality, and replace it with dry, blathering, meaningless corporate-speak
instead. If you do this often enough, it starts to feel normal.

9:21 PM  

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